client: LEGO
completed: 2005
LEGO Systems turned to schmidt hammer lassen design in 2006. They needed a designer and interior architect for their new visitors center - LEGO collections 2010-1032. The new center was to be relocated from its partly hidden location in the basement of Hotel Legoland to a prominent address in the center of Billund. To be precise, it was to move into the building where LEGO started, a building which for a great many yeas also formed a part of the LEGO factory. As the name of the exhibition implies, our concept turned into an exhibition where the visitor is brought back in time, through the history and evolution of LEGO - from the future to the past, accompanied by pictures, photos, sound, stories, film cut and of course exhibited LEGO products.